HERO SECTION — ORIENTATION

Purpose: Instantly explain what this is and who it’s for.

Elements:

  • Headline: A Practical System for Resilient Thinking

  • Subhead: Five frameworks to reduce reactivity and build clarity in real life

  • Primary CTA: Start the 5-Day Framework

  • Secondary CTA: Watch How It Works (60 sec)

2. THE PROBLEM — CONTEXT SETTING

Purpose: Create recognition without shame.

Content Focus:

  • Constant negativity and mental overload

  • Reacting instead of responding

  • Knowing “better” but not doing better

  • Why motivation alone fails

Visual:

  • Simple loop diagram: Trigger → Reaction → Regret

3. THE SOLUTION — SYSTEM OVER MOTIVATION

Purpose: Position this as a method, not inspiration.

Content Focus:

  • This is not positivity

  • This is a trainable system

  • Designed for real stress, conflict, and noise

  • Works in minutes, not hours

Anchor Statement:

You don’t need better thoughts.
You need better frameworks.

4. THE 5 FRAMEWORKS — CORE TEACHING SECTION

Purpose: Teach the system clearly and memorably.

Framework Layout (Repeatable Module)

Each framework gets its own card or section:

Framework 1: Awareness

Goal: See thoughts without becoming them
What It Teaches:

  • Thoughts ≠ facts

  • Awareness creates space

Core Tool:

  • The Pause Rule

Outcome:

• • Reduced emotional fusion

INTRODUCING

The Positivity Troll

5-Framework System

1

2

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gray concrete wall inside building

Our mission

We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect properties that fit their tastes, needs, and budgets.

Our vision

We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.

white and black abstract painting
white and black abstract painting

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

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woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

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woman in black blazer with brown hair
Lianne Wilson

Broker

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man standing near white wall
Jaden Smith

Architect

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woman smiling wearing denim jacket
Jessica Kim

Photographer